For many, metaverses are still “terra incognita.” But while some believe that this is just hype, businesses are beginning to see them as a powerful tool.

Virtual worlds that were previously associated only with games have outgrown their origins. For example, projects like Roblox and Fortnite started out as entertainment platforms, but now they are full-fledged metaverses with millions of users. Here, brands can not only promote themselves, but also build interaction with the audience in real time. Holiverse is a space where users interact in unique digital worlds, and businesses can create virtual stores, hold events, and integrate interactive campaigns for a wide audience.

How can businesses use metaverses?

For example, promo codes and bonuses “won” in the virtual world can bring real benefits, such as discounts and gifts. Metaverses also provide an opportunity to create virtual showrooms, hold large-scale events, organize presentations of new products, and interact with a youth audience that prefers creativity and gamification.

Metaverses are becoming a new platform for business — not just for image, but for audience growth and increased revenue. Generations Z and Alpha prefer interactivity and creativity, and in order to speak the same language with them, brands are moving into the virtual world. Metaverses are not just a trend, they are a new channel of communication with future consumers.