Why 2024 Became the Year of the Virtual Revolution | Lado Okhotnikov
Lado Okhotnikov
09.02.2025

From Hugo Boss to VRChat, and Holiverse: Key Metaverse Trends That Shaped 2024
In 2024, London witnessed something extraordinary—a giant 10-meter hologram of Gisele Bündchen towering near Tower Bridge. This wasn’t just a marketing stunt by Hugo Boss; it was a symbol of a new era—an era where brands step beyond reality, creating their own worlds in the metaverse.

Today, the metaverse isn’t just about gaming. Holiverse and other platforms are becoming arenas for fashion shows, virtual offices, educational projects, and even new financial models. Generative AI, full-body motion tracking, and P2E games are transforming how we learn, work, and entertain ourselves.

Want to know which trends are already shaping the future of the metaverse and why major brands are betting on it?

 Read the article: From Hugo Boss to VRChat, and Holiverse: Key Metaverse Trends That Shaped 2024
 

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