Crypto companies are challenging traditional sponsors and making a bold entry into the sports arena with contracts, big names, and innovative projects.

Binance and Bybit are not just sponsoring football teams — they’re creating fan tokens and NFTs, integrating cryptocurrencies into football culture as seamlessly as scarves and jerseys.

Meanwhile, Holiverse is actively investing in and developing the Serbian basketball team Partizan 3x3, pushing the boundaries of sports sponsorship.

What’s behind this crypto boom in sports? How does it change the perception of our favorite games? And why now? Find out all the details in the article!