Recently, increasing attention has been paid to the issue of de-dollarization in the digital space, in particular in the metaverse. One of the most interesting examples is Telegram, a popular messaging app that plans to use its TON cryptocurrency to create a new reality without trading bots and price manipulation.
A key feature of the future monetization program is to increase profits – 50% of the income from advertising shown on channels will be transferred to their owners. Considering that only 10% of them are currently monetized, this represents a huge opportunity for content creators.