Fakes and counterfeits are everywhere — from fashion accessories to electronics. And, of course, this issue hasn’t spared the beauty industry. Counterfeits not only undermine brand trust but also pose risks to consumers. This is a matter that concerns us as well, since the topic of authenticity and transparency is directly connected to our Holisthetic products.

While reading the latest news, I came across an interesting article in NALUDA Magazine that discusses how major brands are fighting counterfeits. It provides an in-depth look at modern approaches to counterfeit protection, which include not only new technologies but also unexpected strategies.

Curious to learn what solutions are already working and how companies are building trust in their products? Read the article here -  How Brands Fight Counterfeits: Beautyblender, Holiverse, and Lululemon.